(Age 20-45) Interests are in tattoo, arts,
culture, sports, music and fashion.
THE ENTERTAINMENT ENTHUSIAST
(Age 18-28) Interests are in pop culture,
internet, and sharing interests with
THE TATTOO INDUSTRY
(Age 18-35) Interests are in innovation, creativity,
news media, and popular culture.
WHO HAS TATTOOS IN AUSTRALIA?
$100m industry in Australia, with 5% growth-rate each year.
1 in 5 or 20% of all Australians have at least one tattoo.
For women, 1 in 4 have at least one piece of ink.
In the past, tattoos were just for the young and rebellious. This is no
longer the case, with over 36% of people getting their first tattoos at
age 26 and 20% getting their first in their mid 30’s or older.
Just over half (52%) of the people with tattoos in Australia have more
than one tattoo. 48% have 1 tattoo, 30% have 2-3 tattoos, 8% have
4-5 tattoos, 7% have 6-9 tattoos and 7% have 10+ tattoos.
With an audience this large, it’s an excellent advertising